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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 86
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Transparency and Trust: The Role of ESG Reporting

Presspage

How to integrate ESG metrics into corporate communication and investor relations Now that we’ve outlined the impact that ESG reporting can have on building positive relationships with your investors, it’s worth diving into how this process can be implemented. The US is not far behind, with mandatory green disclosures by 2026.

Report 109
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

They are more than a valuable asset, they are the hallmark of an exemplary corporate culture. These include the Supply Chain Act, which is already in force, and the Digital Product Passport, which will become mandatory in 2026. It motivates employees and managers alike and promotes a healthy and positive workplace culture.

B2C 73
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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Because the name of the game in media relations is building trust. It just is.

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Your profession needs you

Stephen Waddington

The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Social capital: evolution of public relations practice. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community.