PRSay

APRIL 5, 2023

What will the PR profession look like between now and the year 2026? Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 87

Survey Measurement Employee Retail 87

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. They are more than a valuable asset, they are the hallmark of an exemplary corporate culture. Read on to find out what the experts have to say.

B2C 73

B2C B2B Agency Trends 73

Communications Conversations

OCTOBER 15, 2019

Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Because the name of the game in media relations is building trust. It just is.

Media Relations 100

Media Relations Pitching Media Report 100