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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence. Excluding staffing costs, the top-three results were social media tools, media databases and media placements.

Survey 86
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How To Market A Cannabis Business

The Hoyt Organization

The global legal cannabis market will reach $57 billion by 2026. So, to stand out from the growing competition, you need a strong marketing strategy for your cannabis business. Marketing or improving your cannabis business can be challenging due to the complex legal environment and stigma surrounding the industry.

How To 105
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Transparency and Trust: The Role of ESG Reporting

Presspage

To position your company as responsible, ESG narratives should be a part of all communication strategies, from press releases to social media. Only by doing this can you ensure that your company narrative reflects your commitment to sustainability, social impact and robust governance.

Report 109
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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

1 An Internet connected world by 2026. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. #2 The integration of paid, social and earned is also a driver. #5 5 Seeking social media measurement return on investment. Social media is growing up.

Publicity 122
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

These include the Supply Chain Act, which is already in force, and the Digital Product Passport, which will become mandatory in 2026. What’s more, it ensures that companies are already covered by other regulations that are coming their way.

B2C 73
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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Because the name of the game in media relations is building trust. It just is.

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Your profession needs you

Stephen Waddington

Along the way social media platforms such as Facebook and Twitter, and messaging platforms such as Snapchat and WhatsApp, have given the public the opportunity to answer back. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates.