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Young Employees Bring Fresh Ideas, Perspectives, Creativity

PRSay

Find more ideas on unleashing your creativity in the March issue of Strategies & Tactics. As the great French artist Henri Matisse once said, “Creativity takes courage.” Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of video effect.

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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

It has contributed to research projects, and developed thought leadership content. It also induces being part of creativity in AI groups. This isn’t a conversation for 2025, it is a conversation for now and communicators don’t seem to take that in. Its members have presented at conferences around the world.

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What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. As expected, the “big” banks offer something in all of these areas.

Banking 79
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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust." Now the leadership is horizontal. How do you think PR agencies will change? -

Meeting 98
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How the Pandemic Changes Have Affected Business.

Maxim Behar

Back in 2014, a year before I became the President of the global PR association ICCO, I spoke at our annual summit meeting in Paris, and I made the forecast that by the year 2025, some 70% of the consultancy business will be out of the office and working from home, or coffee houses. That was just plain logical.

Travel 64
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Meet Board of Directors Nominee Michelle Egan, APR, Fellow PRSA

PRSay

Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community. The chair-elect convenes a committee to draft the 2023-2025 PRSA Strategic Plan. The variety that comes with a career in PR is one of the joys of the profession.

Meeting 148
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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Stephen Dupont, APR, is vice president of public relations and branded content for Pocket Hercules , a brand creative firm based in Minneapolis. Do you know anyone under 9?

Groups 138