Remove 2024 Remove Leadership Remove LinkedIn Remove Pitching
article thumbnail

Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 106
article thumbnail

Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads

Sword and the Script

Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 billion by 2024.”. For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. I’m not here to bash advertising or LinkedIn. billion in 2022 and grow to $4.56

B2B 89
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 198
article thumbnail

PR Agency Life: What to Expect

Burrelles Fresh Ideas

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. They paused the program for 2023 but plan to resume in the new year (2024). Download our free Path to PR Agency Leadership tip sheet.

Agency 89
article thumbnail

PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). It will create an executive biography based on a LinkedIn profile.

Software 128
article thumbnail

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178
article thumbnail

The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. Nate posts on LinkedIn at least 2-4 times a week, which has impacted the business.

Internal 118