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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home? Probably not.

B2C 73
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry.

Marketing 107
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 198
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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. Nate posts on LinkedIn at least 2-4 times a week, which has impacted the business.

Internal 118
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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. It will create an executive biography based on a LinkedIn profile. In 2024, Cision says it will add a new metric it calls “stance.” She’s also held leadership roles at Edelman, Burson-Marsteller and Deloitte.

Software 128
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PR Agency Life: What to Expect

Burrelles Fresh Ideas

They paused the program for 2023 but plan to resume in the new year (2024). Download our free Path to PR Agency Leadership tip sheet. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services.

Agency 89
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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Tip: Brands get creative and overlap hero content types. million image views on LinkedIn and Instagram. Animations. When Does a Brand Need Digital PR?