article thumbnail

Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. The chatbot in the room It’s hard to have a discussion about disruptive technology in 2023 without touching on generative AI tools like ChatGPT.

article thumbnail

Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well.

Reddit 179
article thumbnail

What’s Going On With Media – And How Does It Impact Your Public Relations Strategy?

Stern + Associates

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. But it’s hard to deny that recently a lot has been changing.

article thumbnail

Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner

Bianchi Biz Blog

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Our newspaper ended up winning an award for our reporting. We plan on turning this series into a podcast in 2023, and that is something I am really excited about. Industry still behind in race for enough truck parking spaces.

Meeting 61
article thumbnail

Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103
article thumbnail

Tesla Owners Leadership Master Class with Maxim Behar from Vision to Reality: Building Leadership Qualities

Maxim Behar

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. Maxim: That's the big theme of 2023 because Artificial Intelligence is going to change the world and it's going to change our view of media, of business, of the knowledge that we have.