Prohibition
AUGUST 15, 2022
We are officially over half-way through 2022 – where is the time going! and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. — Steven Bartlett (@SteveBartlettSC) January 7, 2022. No one cared.
Sword and the Script
SEPTEMBER 19, 2022
I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.
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Maxim Behar
NOVEMBER 23, 2020
And this will not be because advertising agencies are bad, or colleagues there are not creative. On the contrary - now the market is narrower and if you have a product, you have to be much more aggressive and active in advertising, to be more innovative, more creative, more flexible. How will this happen?
PR in High Definition
FEBRUARY 27, 2023
Since its big reveal in November 2022, OpenAI’s ChatGPT has dominated headlines all across the world. It stated, ‘’Generative AI can help PR teams manage their clients’ online reputation by monitoring social media and other online channels for mentions of the brand or key executives. appeared first on Firefly Communications.
Critical Mention
NOVEMBER 20, 2020
In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. The social influencer industry is expected to be worth $15 billion by 2022. Some companies have even seen upwards of $18 in earned media value.
Reputation Us
DECEMBER 14, 2022
Looking back, 2022 brought in the Year of the Tiger. As an organization with creative, innovative thinkers, how you are navigating challenges can stoke essential conversations to ensure your good reputation drives the future of your company.< This can create a crisis management situation for your reputation.
Sword and the Script
JANUARY 3, 2023
Social media: PR practitioners may manage an organization’s social media accounts and use them to communicate with the public and promote the organization. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. And that even needs to be updated now.
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