Remove 2021 Remove Crisis Remove Employee Remove Storytelling
article thumbnail

Future skills for public relations practitioners - World PR Day

Stephen Waddington

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Employees were a particularly complex stakeholder group during lockdown.

Publicity 199
article thumbnail

Corporate communication function shifts from cost centre to value creator

Stephen Waddington

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change.

Corporate 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications There were some serious PR blunders in 2020.

Training 195
article thumbnail

The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications. Multimedia Development & Visual Storytelling. PR is always evolving.

Training 370
article thumbnail

20 PR and Marketing Predictions for 2022

Sword and the Script

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. But it’s employee retention and engagement that will take priority.

Marketing 215
article thumbnail

The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

More and more crisis communication events that interrupt the general flow of work in our area. Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). Presentation: 2021 Strategic Communications Survey.

Survey 139
article thumbnail

Managing the Impact of Geopolitical Shocks on your Business

Stern + Associates

She shares her thoughts on infrastructure and health care in this April 2021 New York Times piece and her popular TED Talk , which has over 2 million views, is well worth viewing. Imagining the Next Global Economy. Interested in a Virtual or In-person Engagement?

Energy 62