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What should your social media marketing focus on: Customer service or content?

Communications Conversations

Companies want to learn and get better at social media marketing–yes, even in 2021. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. Bottom line: Social media is now your primary customer service channel.

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What should your social media marketing focus on: Customer service or content?

Communications Conversations

Companies want to learn and get better at social media marketing–yes, even in 2021. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. Bottom line: Social media is now your primary customer service channel.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Have we missed any responsibilities of PR?

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Social Media & Community Management. PR is always evolving.

Training 370
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. 2021, September 8). 2021, August 11). Ritz-Carlton.

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Brand Authenticity Will be Here Awhile

5W PR

As communities and people return to a new normal, brand authenticity will be as important as it was during the pandemic, if not higher. This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. Like superb customer service, inspiring content can keep customers returning.

Brand 88
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Time to rethink social strategy for 2022: Leads, Sales Can’t be our Only Goal

Communications Conversations

As we quickly near the end of 2021 (where did this year go?!?!), Instead, I think we’ll see a recalibration where brands go back to basics and begin again to use social media for what it’s best at: Building community. Driving awareness and engagement with customers. Serving as a customer service channel.

Strategy 106