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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Rethinking your website real estate. ” If only. percent of the total.

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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

(This article originally appeared in O’Dywer’s PR.). This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. How do you promote something so intangible, so nascent, and avoid getting burnt by backlash? How Soon is Now?

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3 Reasons to Use Public Relations Instead Of Ads?

Victorious PR

When you publish an article, it’s out there forever. The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up! Paid advertising can get expensive, and if you don’t spend a substantial amount on it, you may see little, if any, results. Targeted Customers.

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The Difference Between Paid and Earned Media, and Why You Need Both

Victorious PR

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. It’s all about effective paid advertising. You haven’t “paid” for this media, such as an advertisement, and therefore, that is where it gets its name from. Earned Media.

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PR Isn’t Just for Big Businesses?

Victorious PR

One of the greatest differences between PR and advertising is that PR has the power to leave a permanent imprint and advertising is fleeting. A couple of well-placed ads aren’t going to get you nearly as far as some well-placed articles or mentions will, especially since that published content is on the internet forevermore.

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Boost Your Brand & Sales with PR

Victorious PR

In modern times, public perception of your brand is more critical than any traditional advertising. Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers.

Brand 52
article thumbnail

Boost Your Brand and Sales with PR

Victorious PR

In modern times, public perception of your brand is more critical than any traditional advertising. Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers.

Brand 52