ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Yet it may be a mistake to overlook Facebook. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . Marketing firm Mastered Marketing cited Facebook Messenger’s 1.3 SEO RANKING. COMMUNITY BUILDING.

Marketing 113

Marketing Instagram Media SEO 113

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Public service broadcasting is failing to pick up the shortfall. Here are the headlines. Happy New Year.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

MAY 9, 2020

You can publish beautiful branded content via Instagram and Facebook. But if your product or service doesn't meet a customer’s expectation and you don't give them the opportunity to have a proper conversation with you, they’re going to use those channels to call you out. You can build gorgeous apps and websites.

Brand 157

Brand Branding Travel Crisis 157

Communications Conversations

NOVEMBER 8, 2018

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. This is second only to Facebook. Case in point: Brands like Microsoft that use Reddit as a customer service channel. Finally, Pinterest drives traffic.

Social Media 121

Social Media Reddit Pinterest Communications 121

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118