Garrett Public Relations

AUGUST 30, 2020

For years, small businesses have asked the question – do we really need a digital presence? Studies conducted before March 2020 reported that 70 to 80% of people research a small business online BEFORE visiting the business […]. The answer is – yes.

Small Business 148

Small Business Study Report Publicity 148

Garrett Public Relations

DECEMBER 5, 2019

As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” 2020 […]. Here’s what they predict.

Communications 188

Communications Marketing Publicity Small Business 188

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. PR tech mentions.

SEO 132

SEO Content Marketing Marketing Software 132

Garrett Public Relations

DECEMBER 3, 2020

2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […]. As we prepare to enter a new year, we all wonder what lies ahead.

Marketing 208

Marketing Strategy Communications Publicity 208

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing. Chen’s right.

Financial 109

Financial Banking How To Marketing 109

Garrett Public Relations

JULY 31, 2022

After all, we haven’t had a recession, other than the brief one in 2020, since 2008-09. Chances are you’ve probably heard economists say the U.S. may be facing a recession. Of course, that word can be scary. Some may have forgotten the economy is cyclical. Recessions come – and they will go. Recession or Not, […].

Publicity 98

Publicity Course Small Business B2B 98