Remove 2020 Remove Community Remove Crisis Remove Viral
article thumbnail

The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

article thumbnail

ICON 2020 Preview: Pulitzer Prize-Winning Science Writer Laurie Garrett on COVID-19’s Future

PRSay

29 virtual keynote speech during PRSA’s annual conference — “Strategic Communications: Navigating a World Disrupted” — Garrett will discuss what the science community knows about COVID-19 and how PR professionals can communicate factual information in a chaotic media environment. In her Oct.

Viral 158
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sick and Healthy "Viral Marketing"

Mindful Marketing

” Finally, a few firms have ascended to the highest level of corporate health and community consciousness by going above and beyond what might be expected even for “Mindful Marketing,” for instance: U-Haul is offering 30 days of free self-storage to students who need to move due to coronavirus. .”

Viral 75
article thumbnail

2020 Super Bowl Social Media Campaign Analysis

Karen Freberg

There are are already ads that are discussing which ones are the best from the 2020 game , but here are some of my thoughts and takeaways from a social media perspective. However, it appears that Mr. Peanut (or VaynerMedia that was behind it) really tapped into all of the possible tactical elements of social media in the hopes of going viral.

article thumbnail

Protecting Your Brand from a Crisis

Konnect Agency

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Getting Ready.

Crisis 52
article thumbnail

From Regal to Get Real: Why Casual Communications Are Here to Stay

PRSay

In 2020, across the pond here in the United States, people needed to be heard, seen and reassured through crises including the pandemic, social unrest due to racial injustices, and a tense and volatile election year. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Keep calm and communicate on!

article thumbnail

“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. In 2021, The Pew Research Center found that misinformation and competing views of reality abounded throughout 2020. community, partners, media, social influencers). As he marched, he yelled, “Birds are a myth; they’re an illusion.