Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. The 2018 PR Mega-Trends. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. As PR pros, we should be familiar with the different types of metrics that demonstrate the success of our work. Want to see how to do this for your blog?

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

NOVEMBER 27, 2017

Using our predictive analytics tools, we forecast that the time when jobseekers in the PR industry will be most active in all of 2018 will be the week of January 14, 2018: Above, the forecast for the search term “public relations jobs”. Vice President, Marketing Technology. Christopher S.

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

APRIL 30, 2018

Healthcare is decades behind other industries when it comes to technology so whoever can come in, make a splash and fix it, will be successful. The rest of 2018 will only bring new technology applications, ideas and companies looking for funding support. The major takeaway?

Healthcare 68

Healthcare Data Exercises Consumer 68

Shift Communications

SEPTEMBER 18, 2017

we take this data series and project it forward, using the existing 5 years’ data as the training data. This is what my 2018 looks like: What do we see above? What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. Stay tuned! Christopher S.

Analytics 132

Analytics Data-Driven PR Data Software 132