Shift Communications

DECEMBER 4, 2017

What’s ahead for the public relations profession amidst a world of disruption? In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. The 2018 PR Mega-Trends. Advanced PR Practitioners Embrace AI Fully. Vice President, Marketing Technology.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. All earned media, like all public relations efforts, are not the same. GOOGLE ANALYTICS 101: 5 METRICS FOR PUBLIC RELATIONS. Here’s how. Lisa Zanchi.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

NOVEMBER 27, 2017

Given this backdrop, when would a jobseeker in the public relations industry be best served to look for work? Jobseekers searching for PR jobs will swamp prospective employers just a couple of weeks into the new year. When To Find a Public Relations Job. Vice President, Marketing Technology. The best weeks to reach out?

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

APRIL 30, 2018

Healthcare is decades behind other industries when it comes to technology so whoever can come in, make a splash and fix it, will be successful. The rest of 2018 will only bring new technology applications, ideas and companies looking for funding support. The major takeaway?

Healthcare 68

Healthcare Data Exercises Consumer 68

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations. The purpose of public relations is to generate awareness and trust. The PR industry operates this way mainly because we’ve not had access to predictive software or good data.

Analytics 132

Analytics Data-Driven PR Data Software 132