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Top Public Relations Trends in 2018: Introduction

Shift Communications

Disruption happens to industries measured in weeks and months rather than years or epochs. Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. The 2018 PR Mega-Trends. Advanced PR Practitioners Embrace AI Fully.

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SHIFT Archives: The Best of Q4 Content 2018

Shift Communications

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. As PR pros, we should be familiar with the different types of metrics that demonstrate the success of our work. HOW TO BEST MEASURE YOUR PR SUCCESS.