The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. Data Driven PR. As you can see from the content strategy, it’s all about the data. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

DECEMBER 4, 2017

The 2018 PR Mega-Trends. cta] The post Top Public Relations Trends in 2018: Introduction appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Disruption of industry stalwarts is inevitable. Companies at their apogee today may find themselves at their perigee within months.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

NOVEMBER 15, 2017

Analyzing your client’s overall marketing and PR performance gives you an in-depth look at how they perform against competitors and how PR can fill in the gaps. From there, you’ll know what content to push harder on and what to leave behind in 2018. Paid — by understanding a competitor’s paid keyword strategy (i.e.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. Take note of these tools, metrics, and analysis tactics to measure your PR success for 2018. Want to see how to do this for your blog? Here’s how.

Analytics 74

Analytics Google Measurement Data 74

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 27, 2017

Using our predictive analytics tools, we forecast that the time when jobseekers in the PR industry will be most active in all of 2018 will be the week of January 14, 2018: Above, the forecast for the search term “public relations jobs”. The worst time to look for work is when everyone else is looking for work.

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

APRIL 30, 2018

The rest of 2018 will only bring new technology applications, ideas and companies looking for funding support. Any company that can inspire consumer behavior change, for example help people stop smoking, start exercising or take their meds will be top of mind.

Healthcare 68

Healthcare Data Exercises Consumer 68