2018, Advertising, Employee and SEO - Public Relations Today

55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. Can PR ever deliver SEO?

Tools

Tools Publicity Measurement SEO

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority. Fast-vertising.

Marketing

Marketing Content Marketing Social Media Employee

18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%).

Survey

Survey Marketing B2B Content Marketing

Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. Jelly Marketing has been using Critical Mention since November 2018. What are the latest PR Trends?

Agency

Agency Marketing Media SEO

#FuturePRoof guide tackles influencer marketing governance for public relations

Stephen Waddington

OCTOBER 21, 2019

Scale of the influencer marketing challenge There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) Annual Report 2018. billion in 2019. Who owns influencer marketing within brands?

Government

Government Publicity Marketing Advertising

Future of PR: 2020 edition

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. Advertising value equivalent (AVE) is at the sharp end of this issue.

Government

Government Education Print Ethics

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

NOVEMBER 23, 2019

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. B2B content marketers serve an average of four audiences.

Content Marketing

Content Marketing Study Blogging Marketing

The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing

Marketing Technology Internal International

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. Search marketing and SEO statistics. 9) Even advertisers want to invest in PR. 19) Employees have huge impact on social sharing. 21) The sinking confidence of social advertising metrics. Paid Media and Advertising Statistics. 24) In advertising, we trust.

Content Marketing

Content Marketing SEO Social Media Marketing

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. A reset on advertising spend.

Marketing

Marketing Content Marketing Data Social Media

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video.

Video

Video Case Study Agriculture B2B

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing

Marketing Content Marketing Advertising Advertising

WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. Then set them on the path for promotion just as you would any White employee with great potential. It’s a brutal level of abstraction. You’d be welcome to join us.

Google

Google Data Government Social Media

Marketing After Facebook for Brands [VIDEO]

Shift Communications

JANUARY 16, 2018

What are you doing for your SEO? When was the last time you did a really good SEO audit? The most logical source of this, of course for many companies, is your employees, but it’s not just employees. [00:05:26] Do a poll of your employees. Make it part of your new 2018 plans. [00:10:54]

Facebook

Facebook Video Brand Branding

20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – In 2018 it will become even more about the customer experience. 1) Pay to play gains prominence.

Marketing

Marketing Content Marketing Crisis Management Data

An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

Sword and the Script

DECEMBER 24, 2019

A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value. Advertising is a distant third. Coverage stemming from the 2018 CMO Survey by Gartner how tech and innovation get lumped together in the same category.

Marketing

Marketing Publicity Survey Study

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy.

Social Media

Social Media Marketing Media Creativity

Public Relations Today

55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

20 PR and Marketing Predictions for 2022

Trending Sources

18 Marketing and PR that Read Like a Meta Description for the Year 2018

Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

#FuturePRoof guide tackles influencer marketing governance for public relations

Future of PR: 2020 edition

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Best PR Uses For Video Content

30 Pragmatic Marketing and PR Predictions for 2020

WaddsCon: February wrap-up, March topics and speakers

Marketing After Facebook for Brands [VIDEO]

20 Insightful PR and Marketing Predictions for 2018

An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

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