Sword and the Script
DECEMBER 30, 2017
The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].
ImPRessions - Crenshaw Communications
JUNE 26, 2019
A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. That was what happened when Dara Khosrowshahi was installed as CEO of Uber in 2017. To announce a new strategy. To launch a key product.
Sword and the Script
JANUARY 20, 2018
As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.
ImPRessions - Crenshaw Communications
FEBRUARY 9, 2017
Then there’s the fact that most entrepreneurs aren’t Mark Cuban and the environment of 2017 is very different from the in which he came of age. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Prepare before you pitch.
Sword and the Script
OCTOBER 24, 2017
The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. The potential to technology may be unlimited, but the human condition is finite.
PR 20/20
OCTOBER 5, 2017
Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? However, they are embracing technology and are accessible to brands, like Pentair, who think digital. New training of teams for technology and methodology.
MaccaPR
DECEMBER 19, 2016
In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Online blog posts can drive direct traffic to your landing page, like this recent example from our technology client, RBA, whose expert wrote about the digital workplace topic addressed in the e-book. It's ready for primetime!
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