Remove 2017 Remove Agency Remove Technology Remove Trade Shows
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Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. That was what happened when Dara Khosrowshahi was installed as CEO of Uber in 2017. Photo by Foto Sushi on Unsplash. To announce a new strategy.

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9 Secrets Of Great PR For Startups

ImPRessions - Crenshaw Communications

Does a startup business always need to hire a PR agency ? I’m a Cuban fan, but like many PR agency owners, I disagree on this score. But there’s a whole lot more that goes into the typical startup-agency relationship, like research, strategy, and message development. Prepare before you pitch. Tell, don’t sell.

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Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. The potential to technology may be unlimited, but the human condition is finite.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Read his " The Biggest Content Marketing Trends in 2017 " post for more.