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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

To show leadership during a serious crisis situation. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. Here are some of the most common. . To announce a new strategy.

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Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].

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9 Secrets Of Great PR For Startups

ImPRessions - Crenshaw Communications

Then there’s the fact that most entrepreneurs aren’t Mark Cuban and the environment of 2017 is very different from the in which he came of age. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Prepare before you pitch.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Read his " The Biggest Content Marketing Trends in 2017 " post for more. It's ready for primetime!