ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. And being a best-selling author can’t hurt when pitching bylines or features to the media.

Case Study 178

Case Study SEO Film Video 178

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Previously, he spent more than a decade as a television news reporter and anchor. . Photo credit: shutterstock ].

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

2017 PR Takeaways. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. television networks have created in 30 years. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.

YouTube 136

YouTube Training Video Survey 136

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise.

Television 60

Television Enterprise Media Analytics 60

PRSay

MARCH 22, 2017

A rep for Oscar vote-counters PricewaterhouseCoopers (PwC) apparently gave Beatty the Best Actress card, which had winner Emma Stone’s printed name on it. PwC LLP (@PwC_LLP) February 28, 2017. Aside from presenter errors, a lot can go wrong on live television. But Stone said she kept her card. How could everyone screw this up?

Crisis 119

Crisis Sports Television Print 119

Beyond PR

MARCH 1, 2018

There are 500+ scripted television programs, millions of potential “news” sources and almost every song ever written can be conjured by asking a speaker/jukebox to play it. Deriving ROI from coverage in a handful of TV outlets and a few hundred print publications is one thing. Something is very, very wrong with this picture.

Media 73

Media Measurement Enterprise Television 73

Sword and the Script

AUGUST 6, 2019

OnePitch is a new startup in PR tech that has been running a free beta program since September 2017. TrendKite has become the primary technology for the Cision media monitoring capability. Falcon.io, which is probably more familiar to European readers, was acquired and integrated for social media listening and engagement.

Marketing 63

Marketing Pitching Corporate Tools 63