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Why Advertising Isn’t Dead

Cision

Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. In the 1970s, the soaps moved mainly from radio to television. With more women in the workforce working 9-5, daytime television audiences dropped in this core demographic.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. And being a best-selling author can’t hurt when pitching bylines or features to the media.

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Nonprofit Local News Gains Steam

PRSay

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Previously, he spent more than a decade as a television news reporter and anchor. . Photo credit: shutterstock ].

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Zignal Labs Integrates Critical Mention For Expanded Broadcast Media Coverage

Critical Mention

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise.

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

2017 PR Takeaways. television networks have created in 30 years. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Reputation management – more 24/7 than ever.

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PR for Establishing Your Addiction Specialist Practice

Mora Communications

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. 2017 | Top PR Firm Los Angeles Blog. Copyright © Mora Communications Inc.

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A Crisis Playbook for the Academy Awards

PRSay

A rep for Oscar vote-counters PricewaterhouseCoopers (PwC) apparently gave Beatty the Best Actress card, which had winner Emma Stone’s printed name on it. PwC LLP (@PwC_LLP) February 28, 2017. Aside from presenter errors, a lot can go wrong on live television. But Stone said she kept her card. How could everyone screw this up?

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