Remove 2017 Remove Crisis Remove International Remove Viral
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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. Pepsi’s graceful mea culpa.

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“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

A satirical example of the success of misinformation was born in January 2017 when 23-year-old Peter McIndoe created the ‘Birds Aren’t Real’ movement on a whim. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. It can mean insisting something is true despite lacking clear evidence.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Companies should have strong pre-crisis and crisis plans in place.

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7 Rules for a New Era of Communications

PRSay

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy,” wrote Bergdorf. Awe is the second most viral emotion.

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Communication Lessons From The Summer Songs of 2017

Solo PR Pro

Overcoming internal message bias to gain an outside perspective is crucial and necessary for communication success. You can pray for viral or train for a marathon. Nobody knows when something might go viral. Nobody knows when a crisis will occur. Nearly 90 percent of those messages aren’t remembered. Persistence matters.

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Marcomms: A year in pictures

PR in High Definition

Although it began in 2017, the fall of Bell Pottinger shocked the communications industry. In response to the Bell Pottinger downfall, the International Communications Consultancy Organisation (ICCO) launched the #PowerofEthics campaign this year to encourage comms professionals to promote ethics in PR. A big tech crisis.

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. — United (@united) April 10, 2017.

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