Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. How can we use data, analytics, and algorithms to achieve awareness at scale? The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. We see this happening in the communications and PR industry. Every new channel reduces the friction needed for consumers to get what they want. Christopher Penn (@cspenn) May 17, 2017.

Publicity 166

Publicity Data Analytics Advertising 166

Shift Communications

NOVEMBER 20, 2017

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. Vice President, Marketing Technology. We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. B2B technology. Methodology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

APRIL 30, 2018

Digital health investments are on the rise and venture funding approached $6 billion in 2017 according to RockHealth. Healthcare is decades behind other industries when it comes to technology so whoever can come in, make a splash and fix it, will be successful. Give Consumers Control. The major takeaway? Caela Shay.

Healthcare 68

Healthcare Data Exercises Consumer 68

Shift Communications

NOVEMBER 13, 2017

Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications.

How To 131

How To Conference Pitching Software 131

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189