Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

APRIL 12, 2022

million in 2016. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Vetted founder Jon Amar said he’d serve the new owners in an advisory capacity. PR tech news mentions. Terms of the deal were not disclosed.

Software 89

Software Pitching Measurement Enterprise 89

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. They get a new customer from LinkedIn every single week.

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

5W PR

MAY 16, 2017

Rowenta steamed-up the show with new additions to both its garment care and home comfort categories. and the new Turbo Silence Extreme Fans – I’m definitely going to snag one of those for a hum (and humidity)-free office. These days, purpose-driven kitchen tools are delivering measurable benefits.

Internal 68

Internal International Print Skype 68

MaccaPR

FEBRUARY 23, 2016

As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? The advice I‘d give anyone, not only within Minnesota PR but within any industry, is to get involved. Many measurement tools are at our disposal. See more details in the full case study.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. Spot on, Wikipedia.

Digital PR 60

Digital PR SEO Small Business Blogging 60