Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Bloggers created content on fashion, food, and thousands of other niche passions. Now, I don’t know about you, but the bin thing is maybe going a touch too far!

How To 198

How To Real Estate Web Case Study 198

Beyond PR

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Bloggers created content on fashion, food, and thousands of other niche passions. So how do you keep an eye on your competition, keep ahead of the game and compete globally?

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. In this sense, the webinar doubles as something akin to an old-fashioned press conference. I have also found it’s far easier to create a contributed article based on a webinar topic if the speaker is also an employee. Webinars are the #1 lead gen tactic. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Consider: Hold an employee event that offers your ready, and most likely willing, company ambassadors a first-exclusive look at your corporate sustainability report.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 98

Social Media Marketing Media Creativity 98

Contently - Strategy

MAY 20, 2019

Employees focused on an area that’s integral to their products, and they’ve been banging that specific drum since the 1970s. In 2016, the executive team also donated the company’s entire Black Friday profit ($10 million) to environmental charities.

Marketing 111

Marketing Guidelines Video Brand 111

Sword and the Script

AUGUST 2, 2016

— Kevin C Hartman (@KevinCHartman) July 14, 2016. Good old-fashioned snail-mail, email, face-to-face leave-behind material, social media, media (including bloggers), etc. There’s a lot to learn from younger employees, especially if they’re the demographic we want to reach. Digital is blurring things. What did you mean? “My

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60