Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Cool infographics. Bloggers created content on fashion, food, and thousands of other niche passions. For content, this included: Listicles. Big full-screen images.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 10, 2019

Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. 27) Executives and employees as the way through the clutter. Creativity and CMOs will come back into fashion. The list goes on.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. In this sense, the webinar doubles as something akin to an old-fashioned press conference. 10) Create an infographic based on key points. The many lessons, principles, or essential elements the speaker makes…this is ready-made content for an infographic.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Cool infographics. Bloggers created content on fashion, food, and thousands of other niche passions. For content, this included: Listicles. Big full-screen images.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Even when using multi-media or infographics, Berling plans GNP Company’s corporate sustainability report to include long-form narrative. You’re done, right?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

AUGUST 2, 2016

— Kevin C Hartman (@KevinCHartman) July 14, 2016. Text, graphics, infographics, videos, photos, etc. Good old-fashioned snail-mail, email, face-to-face leave-behind material, social media, media (including bloggers), etc. There’s a lot to learn from younger employees, especially if they’re the demographic we want to reach.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60