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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

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Critical Mention CEO Don Yount Named to PRWeek’s List of Most Influential People

Critical Mention

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. .

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What’s Needed for a Successful Satellite Media Tour

Cision

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the brand or PR agency behind the media tour, you will be driving the action.

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The Top 50 #GoldenGlobes Social Influencers on Twitter

Cision

The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016. BBC Breaking News (@BBCBreaking) January 11, 2016. Perez Hilton (@PerezHilton) January 11, 2016. VOGUE.CO.UK (@BritishVogue) January 11, 2016. Nina Garcia (@ninagarcia) January 11, 2016. American television host and actor.

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Social media and search won the 2016 US elections

PR in High Definition

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. Roosevelt was one of the first to utilise radio to influence potential voters nationwide; John F. What does this mean for your brand comms? Franklin D.

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In Politics & PR, Perception Is Reality

Cision

The 1960 presidential debate, the first televised debate in history, between John F. Radio listeners declared Nixon the winner. Television viewers almost unanimously declared Kennedy the winner. In 2016, throw everything you thought you knew about politics and politicians out the window. Now, they are front-runners.

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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

Google followed Amazon with the Google Assistant platform for the Google Home, Google Home Mini and Android in 2016. Branded voice applications There are four opportunities for brands to use voice assistants as a form of branded or organisational communication. Therein lies an advertising opportunity.