Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. It’s the basis for this PR tech briefing. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 1) February 18, 2014: Enter GTCR .

Technology 13

Technology Software Company Marketing 13

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR.

Software 176

Software SEO Company Tools 176

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

ISEBOX

FEBRUARY 26, 2016

Oktavia is a PR Exec for a large pharmaceutical company. At a lunch with her boss, Oktavia learns that in 2015, the FDA approved more than 45 new drugs. At a lunch with her boss, Oktavia learns that in 2015, the FDA approved more than 45 new drugs. This scenario unfolded on two notable occasions in 2015. Speed Matters.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

Mindful Marketing

JULY 28, 2015

We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. We use every tool in the PR toolbox to do that, including inbound marketing and social media. Please tell us a little bit about WordWrite Communications and your areas of expertise. It’s much deeper than that.

Interviews 50

Interviews Communications Storytelling Marketing 50