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What is a Press Release and Why is It Important?

5W PR

Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. How to Write the Best Press Release? Newsworthy.

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USA Today’s Tips for Pitching to Get News Coverage

Cision

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. The question they always come back to when writing a story is, what is going to resonate with my readers? Audrey Huang (@DrAudreyHuang) June 10, 2015.

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Will PR Automation Put You Out of a Job?

Bad Pitch Blog

It''s ironic to note the math of an algorithm is being used to generate the words of a newspaper article -- 108 of them in the above example. But you should know that people are composing auto complete song lyrics and getting robots to write fiction. So consider some small, medium and large ways you can improve yourself in 2015.

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Are we still over-relying on media relations?

Communications Conversations

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. I keep wincing after every sentence I write. Just give this shocking post a read. I can’t help it.

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The Power of the African-American Audience

Beyond PR

Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2 2015 marked a dramatic increase in the number of African American high school graduates attending college at 70.9 In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers.

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Future of PR: 2020 edition

Stephen Waddington

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Influencer marketing is messy In 2018, the Advertising Standards Authority (ASA) received 352 complaints about influencers. The issue lies in the inability of PR to achieve its value. billion in 2019.

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22 PR Rock Stars of the Future

Communications Conversations

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement.

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