Remove 2014 Remove Events Remove Journalism Remove Storytelling
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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. From Netflix, natch.

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Just Like Bad PR, There’s Bad Journalism Out There

Ishmael's Corner

Which brings me to a recent episode of bad journalism, a USA Today feature with the headline, “7 Companies Outspend Apple on Innovation,” by Matt Krantz. To USA Today’s credit, the premise of the headline offers the promise of contrarian storytelling. of its revenue on R&D in the second calendar quarter of 2014.

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Defining Thought Leadership in a Business Blog

Ishmael's Corner

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights. Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level.

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How the World of Influencers Has Shifted

Cision

Now there is a separate set of tastemakers on the Internet with often just as much reach as The Wall Street Journal who are just as valuable. As an influencer, I would be offered invitations to events, behind-the-scenes access and free tickets. But I would still have to pay to get to the event. humblebrag.

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How social media is driving the climate change conversation

NewsWhip

First up, engagements to climate change content generally have fluctuated greatly in the past couple years, though it has been a public conversation generating millions of engagements per year as far back as 2014. Watching the historic events unfold in real time will only continue to shift and change as the movement grows.

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Public Relations Job Trends in Tech and Beyond

Onclusive

My coworker Rachel Berk explained this well : “Sure, we attend some high-brow events, tech conferences can be thrilling, and every once in a while you may find yourself giddy with excitement if a New York Times reporter likes one of your tweets. As of 2014, public relations professionals filled roughly 240,000 jobs.

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20 PR and Marketing Predictions for 2022

Sword and the Script

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. 2014: Focusing on a Few 2014 Content Marketing Predictions. Image credit: Pixabay.

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