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Why innovation in PR tech is so slow

Stephen Waddington

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media.

Tools 135
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future! Join Us for the Marketing AI Conference (MAICON).

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196
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FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

In January 2014, the FDA issued a Guidance with a long, complicated name for a relatively simple concept: The FDA wants pharmaceutical brands to report their online communications like they have been for traditional marketing. Summary of the FDA Guidance. Submission Requirements Under the FDA Guidance. .

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future! Join Us for the Marketing AI Conference (MAICON).

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When Marketers Dare to Take a Stand: Dangerous Waters or Courageous Branding?

MaccaPR

And, in the wake of the February 14 Parkland shooting, Delta Airlines, Enterprise, Hertz Global, MetLife and a dozen other brands bowed to gun control activists’ insistence that they end discounts for NRA members. In fact, a 2018 Sprout Social study, “ Championing Change in the Age of Social Media ,” concluded that two-thirds of U.S.

Brand 70
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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). SocialChorus is an employee communications platform that announced several new products at its customer conference. These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”.