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What is a Public Relations Specialist?

5W PR

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

Publicity 114
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The Chief Reputation Officer (CRO): A New Seat At The C-Suite Table

Reputation Us

Brand is what you say about yourself. In other words, brand is the promise you make; your reputation depends on whether or not you keep that promise. Managing your reputation crosses over communications, public affairs and public relations. Reputation: Like A Priceless Asset. Research by Deloitte’s Oct.

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Davos World Communication Forum promises great speakers and debate

Stuart Bruce

Playing the Three Wales Game at the World Communication Forum in Davos in 2014. The World Communication Forum in Davos next week will see communications and PR experts from 24 countries and five continents gather to discuss a diverse range of topics that are shaping the global communications and public relations agenda in 2015.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job?

Apparel 106
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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

space agency, NASA, was shot by a South Korean marketing team with a French production designer for a Korean car brand with music by the Austrian Radio Symphony Orchestra. Johnson points to the HUVr Board hoax in spring 2014, when skateboard phenom Tony Hawk participated in a 4.5-minute It was a brand win. Source: Hyundai ).

Film 48
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Six social media and digital communications trends for 2015

PR Conversations

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

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Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. An interesting aspect of our work is that we find ourselves doing more and more public affairs work. I’m not saying your brand is unimportant. I’m saying that your brand comes after your story.