Ishmael's Corner
APRIL 14, 2019
The Art Of Storytelling In Business Communications And Public Relations. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. Techniques For Effective Business Communications.
Ishmael's Corner
AUGUST 24, 2014
As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. The best business storytelling in today’s world comes from journalists.
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Ishmael's Corner
MARCH 22, 2015
There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. For example, because communicators typically come from an English, mass comms or journalism background dominated by words, the transition to visual storytelling can be a challenge. This is one of those times.
Ishmael's Corner
JUNE 19, 2015
The Art Of Storytelling In Business Communications And Public Relations. This exchange with Marsha Collier surfaced in 2013: I’ve had friends tell me that I once I bulldoze the wretched “look and […]. Techniques For Effective Business Communications. Didn’t happen.
Ishmael's Corner
JANUARY 27, 2015
But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. Google Strives to Squeeze the Technical Gamesmanship out of SEO.
Contently - Strategy
DECEMBER 12, 2018
The brand had a slick new site, detailed persona work, and a strong SEO gameplan. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Their bosses shrugged off the failure by blaming an entire industry.
Cision
JUNE 2, 2015
Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. “We spent $500 billion in 2013. Want more multimedia storytelling insights? When it rains, it pours. Bernadette Jiwa.
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