Remove 2013 Remove Interviews Remove Pitching Remove Print
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Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek

Bianchi Biz Blog

These days, we publish our print edition quarterly and focus most of our attention on our website. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

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The Two Most Effective Media Relations Tactics for 2013

Journalistics

It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). This is nirvana for a media relations professional. So how can you do it?

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes.

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#InnovateNow With Mercy Chikowore: The Power of Passion

Cision

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research.

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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. When Verizon pitched me initially on this event, I was kinda perplexed. 21, 2013 that the store had it’s first official full day of business after a national announcement. It was Nov.

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Skills Entry-Level PR Hires Should Have

Journalistics

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. Writing proficiency will be the difference between you getting a second interview and a rejection letter. Second, Internship Experience.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Raf recently also got interviewed about this in the Wag The Dog Podcast. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. Assemble a diverse project team.

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