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How to build better relations with employees

PR Conversations

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. The first notable difference in these two works is that Earnshaw is an outsider; the modern authors are practitioners in the field.

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Power to the People

PR Breakfast Club

It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. It is critical that employees feel that they belong to the organization, not in the sense of possession, but in the sense of belonging to a club or feeling valued. Creativity. Team Spirit.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Southwest Airlines employees celebrate passenger’s 104th birthday. Offer pro bono services to a non-profit organisation in your community. Partner with a local influencer to promote your business on social media. Host a community cleanup event or volunteer day with employees and customers. 2021, August 11).

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The Results Are In! 2015 Solo PR Pro Compensation Survey Insights Report

Solo PR Pro

The top predictors of hourly rate are total PR experience , local client base (geographic limitation associated with a lower rate), larger typical client size , and Solo PR PRO Premium membership. The majority of respondents see income trending upward (year-to-year, 2013 to 2015). Limitations of local client base.

Survey 40
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More Intelligent, More Human: The Future of Marketing Is Both

PR 20/20

Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. Source: Neilsen , 2013). I’ll shop exclusively with REI, Patagonia, and my local Backpackers Shop—or purchase those brands secondhand—because of shared values. Source: Edelman , 2018). Source: Accenture , 2018).

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LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.”

Marketing 100