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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. Organize before you write. CX goes hard.

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Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner

Bianchi Biz Blog

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I covered Hurricane Sandy in Connecticut in 2012. In my role today, the most fun stories I get to write come from test-driving trucks. Can you tell us what types of stories, trends or issues are on your radar now?

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. Communication, writing and critical thinking skills are what I look for most in a prospective hire.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 2a) June 2, 2014: Vocus + Cision.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. Is Taylor really composing every tweet, writing every post and personally popping each image online?

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

It is simple: participants first write their ideas without discussion on Post-it notes. Raf recently also got interviewed about this in the Wag The Dog Podcast. Writing a blog post? For example: writing a blog post. The Harvard Business Review focused its entire 2012 January-February issue on happiness.

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