Cision
MAY 12, 2017
A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.
The Proactive Report
DECEMBER 16, 2014
What does that mean for PR pros? First let’s look at what Penguin is and what it does: First introduced in April 2012, Google’s Penguin algorithm focuses on removing sites from search results that have improved their performance artificially with low-quality links. And suddenly Digital PR is in demand.
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Waxing UnLyrical
DECEMBER 11, 2013
94 crore (~ $15.1M) in FY 2012 to Rs.300 With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. What are your thoughts on the Indian PR digital evolution? Will India See a Rise in Digital PR? Ad spending on social media has shot up from Rs.94
Beyond PR
MAY 12, 2017
A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.
The Proactive Report
DECEMBER 9, 2014
Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc.,
The Proactive Report
MAY 8, 2017
Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc.,
Deirdre Breakenridge
NOVEMBER 11, 2015
This ability to turn social networking into business outcomes illustrates Geben’s contemporary approach to traditional and digital PR. After launching the company from her dining room, Heather’s fresh approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm.
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