Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Zendesk’s “This is Zendesk” corporate video from 2012 still holds up, because it shows a playful, subtle humor, conveying an egalitarian, socially responsible, and fun environment. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

JULY 31, 2018

So, I partnered with PR 20/20 in 2012 to create a ground-up program with a new website and new marketing strategy with HubSpot. We needed buy in from engineering, product management and customer service. Highly scientific, technical products need to be presented in a digestible way—like through an infographic or a short video.

Marketing 42

Marketing Leadership Engineering Education 42

MaccaPR

FEBRUARY 10, 2015

January 30, 2012. Imagine how far your brand could go with videos that spoke with, rather than at, your customers on YouTube with this level of feeling? Taylor’s 2012 album was titled simply, “Red,” a name chosen because Swift said the name captured “all the different emotions that I’ve experienced in the last two years.

Social Media 48

Social Media Marketing Media YouTube 48

PRSay

MAY 18, 2016

If they visualized the data in a chart or infographic. During her ten years with the company, she has pioneered influencer marketing, employee advocacy, lead generation and customer service programs through both traditional and social media. What would be even better? Conclusion.

Data 106

Data Meeting Measurement Guidelines 106