ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Zendesk’s “This is Zendesk” corporate video from 2012 still holds up, because it shows a playful, subtle humor, conveying an egalitarian, socially responsible, and fun environment. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

JULY 31, 2018

So, I partnered with PR 20/20 in 2012 to create a ground-up program with a new website and new marketing strategy with HubSpot. On the flip side, and in later years at another organization, we needed a way to connect with customers over more than price in an industry where price is key. We needed to build a relationship with trust.

Marketing 42

Marketing Leadership Engineering Education 42

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. January 30, 2012. My favorite Swiftie partnership was an alliance during the 2012 marketing campaign for "Red."

Social Media 48

Social Media Marketing Media YouTube 48