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Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR.

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Social Media Strategy Template

The Proactive Report

92% of marketers claim that social media marketing is important for their business. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. This is a clear indication of the growth in popularity of visual content. Content Marketing Mastering Social Media'

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: New York Times , PR Newswire , MultiVu ). 1) February 18, 2014: Enter GTCR .

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SMART News Content

The Proactive Report

Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. That’s up from 49% in 2012.of The media wants trusted sources they can rely on who will provide them with excellent content. For more Digital PR Tips s ubscribe here.

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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

The Harvard Business Review focused its entire 2012 January-February issue on happiness. Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training.

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