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Branded Video Is Trending. Here’s What PR Pros Need to Know.

Cision

Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 For PR and marketing communications, online video programming is a great way to get your message out and build your audience. Register now!

Video 120
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Social Media Rock Stars: Toro’s Christian Plewacki

Communications Conversations

As someone who’s been in social media marketing your entire career so far, and someone who has worked his way up the social media ranks, what do you think of social media as a career path? What do you see as the biggest mistake most brands make when it comes to content marketing? That’s content marketing.

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What to Look For When Hiring a Performance-Driven Marketing Agency

PR 20/20

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40
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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. I had a non-compete clause so I couldn’t work in this market in TV. ” I’ve been surprised by how similar content marketing is to journalism. It’s basically the same thing.

Media 112
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Content Optimization Tips for Penguin 4.0

Beyond PR

For content marketers, search engine optimization (SEO) should now be part of your regular vocabulary. Here is what marketers and optimizers need to know about this new real-time Penguin update. It was initially released in 2012 , and targeted webspam. Understanding the History of Penguin. Always aim for readability.