Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

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PRSay

MAY 18, 2016

Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data. In the ultra-competitive media world, journalists are constantly on the prowl for an edge. Not only does it help your brand stand out, it allows you to build insights around your specific audience. Data Closes Deals.

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MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

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MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) January 30, 2012.

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The Proactive Report

AUGUST 5, 2016

This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand. adults – 62% – get news on social media, and 18% do so often. That’s up from 49% in 2012.of

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Frederik Vincx

DECEMBER 11, 2015

It goes beyond earned media by including paid media, earned media, and owned media. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. An example media relations workflow is set out below. Example: Improve your influencer relations workflow.

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