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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. He also addressed the Cannes Lions International Advertising Festival. If you need help finding and telling your corporate story, get in touch. Find a hero to whom they can relate.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Prepare in advance.

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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

After all, this was an advertising panel. Her start : Public relations intern with Fleishman Hillard. Her start : Talent resources intern at Fallon. Holly is now the vice president of corporate branding and partnerships at Polaris. Her start : Special events intern, Science Museum of Minnesota. LeeAnn Rasachak.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. Follow Dan on Twitter or read his corporate blog, Reputation and Reality. When trust in journalism is broken, everyone loses. Can journalists work in PR?

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. Follow Dan on Twitter or read his corporate blog, Reputation and Reality. When trust in journalism is broken, everyone loses. Can journalists work in PR?

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PR Job Coach - Untitled Article

PR Job Coach

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. International Harvester, National Semiconductor, Four Phase Systems and the National Aeronautics and Space Administration.

Corporate 274
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What to Look For When Hiring a Performance-Driven Marketing Agency

PR 20/20

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Leads are qualified through an automated lead scoring system and handed off to internal marketing and sales teams to convert.

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