Remove 2011 Remove Blogging Remove Content Marketing Remove Storytelling
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How to Evolve with the 2016 PR Trends

Marketwired

Content Strategy is Vital. We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016. For example, in 2011 Google created Panda, its content algorithm. Basically, content marketing really needs influencer marketing to succeed.”.

Trends 105
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Your Brand is Not the Hero…Your Customer is the Hero

Sword and the Script

The story stems from a 2011 commercial for the Volkswagen Passat – the “Darth Vader Super Bowl commercial.” For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Admiral Motti’s larynx. Many years later the commercial is still making news and conversation. Talk to Us!

Brand 70
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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Way back in 2011, some employees at HubSpot had an idea.

B2B 57
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Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community

Deirdre Breakenridge

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Discovering new design techniques for content creation.

Community 150
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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post.

B2B 130
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12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

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The 5Ps of Marketing Artificial Intelligence

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”. The 5Ps of Marketing AI.