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Traditional Media: From Endangered To Extinct

Maxim Behar

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink! And by “press,” I don’t just mean newspapers, but also the actual printing press.

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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. In an interview with PRWeek, the company likened it to a CRM for PR.

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Five Tips for Creating and Using Content Safely, with Copyright in Mind

Critical Mention

Photographer Daniel Morel shot photos of the 2010 earthquake in Haiti. Some marketers looking for the perfect shot prefer to head directly to stock photo services, which charge a fee for each photo based on factors like duration of use, digital vs. print, and expected volume of views. Morel is an extreme, and costly, example.

Video 85
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This Communication Plan Doesn’t Smell Like Christmas Cookies

Waxing UnLyrical

Our analysis also revealed that in 2010 the movie “Inception” staring Leonardo DiCaprio surpassed jarrers’ enthusiasm for Christmas. 2010 it showed the following changes in jarrers from the year before: A 44% decrease in gift satisfaction. A 2009 gift that received a “meh” was more likely to receive an “eh” in 2010.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52
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How To Get Your Blog Project Approved

Waxing UnLyrical

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. That wasn’t necessarily the case with our print publication. It’s either/or.

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. The internal politics and unforeseen technology hurdles post-audition sometimes relegate big businesses to squeezing the last bit of remaining revenue without ever making improvements.

Tools 60