Konnect Agency

OCTOBER 18, 2019

Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. Engagement.

Social Media 56

Social Media Marketing Media Trade Shows 56

5W PR

AUGUST 10, 2021

Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends , it decided to switch to a younger target audience. The entire effort resulted in a campaign that went viral all over the globe, titled “Mad Your Man Could Smell Like”.

Brand 88

Brand Branding Marketing Viral 88

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Such was the case in 200 when the Deepwater Horizon, under contract to BP, exploded in the Gulf of Mexico in 2010. Even the hijacking of a brand’s social media account can be damaging. The Viral Customer Complaint. Those viral customer complaints are almost quaint in light of today’s environment.

Reputation 130

Reputation Viral Employee Customer Service 130

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 102

Viral Advertising Advertising Study 102

Stephen Waddington

AUGUST 27, 2018

In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We During the October 2010 speech at the PRSA International Conference, Larissa Grunig said.

Communications 60

Communications Analysis Web Handbook 60

PR Fuel

NOVEMBER 27, 2018

Thanks to social media, companies are engaging with their customers on a deeper level than ever before. Several years ago, Chevy tried to engage with its customers by launching a crowdsourcing campaign in which consumers were allowed to write their own ads for the car manufacturer’s SUV, the Tahoe. What ensued was a disaster.

Survey 45

Survey Company Customer Service Small Business 45

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52