PRSay

DECEMBER 27, 2022

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. As media relations professionals, the least we can do is ease their burden.

Trends 127

Trends Pitching Twitter Nonprofit 127

Bad Pitch Blog

MARCH 19, 2010

Off Target: Chris started pitching me in December of 2009. I write about public relations, marketing, social media, media relations and the various circles with which they overlap. That''s just the start of this carelessness, senselessness, nastiness. You decide which one. Dude, blinds?

Pitching 43

Pitching Blogging Customer Service Software 43

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

OCTOBER 27, 2020

Muck Rack background and overview Muck Rack got started largely as an experiment in 2009. Social media was still relatively new back then, and Muck Rack began as a place for reporters to find each other. Nobody watches the media like the media, and Muck Rack grew up facilitating media watching.

Pitching 87

Pitching Media System Tools 87

Waxing UnLyrical

NOVEMBER 24, 2010

. “First of all, with any new client, we place WOM at the center of everything that they do; we don’t talk about Social Media, we talk in terms of Social Interfaces. Or, if we PR pros become smarter about looking beyond the traditional boundaries of our media-relations focused discipline, will it – in time – take the lead?

Travel 79

Travel Case Study Creativity Advertising 79